Capital One Commercial Concept Pitches
When Capital One's CEO wanted to know what a branded Capital One Investing commercial might look like, the VP of Marketing tapped me to execute. Knowing the audience would be the CEO himself—and ultimately everyone familiar with the "What's in your wallet?" tagline—I explored witty, spokesperson-focused concepts.
How would Samuel L. Jackson talk about Capital One Investing? In this concept, he highlights a major differentiator from other brokerages: fair, equal treatment of all investors. Delivered with his gravitas, this edgy messaging delivers a memorable punch—even on the page.
In this concept, Mindy Kaling, with her signature likability, focuses on how potential customers are treated elsewhere versus at Capital One Investing.
Here Sam points out the lack of integrity in the investing industry—and the refreshing honesty of Capital One Investing.
Kerry Washington is not standing for other companies’ commission models in this concept.
Jason Bateman connects the dots—with a dash of typical absurdity—between investing and saving the world.
Here's Sam again, mocking investment companies that sell proprietary products.
Capital One's CEO summed up my concepts as "genius." He felt they were stronger than some commercial scripts the company had previously produced. Unfortunately, the company shut down Capital One Investing before shooting any investing TV spots.