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Reinventing a Legacy Program (Copy)

A thought-starting infographic led off, employing copy appropriate for both savvy audiences. Educational topics followed.

Parental figures were presented with their own relevant infographic and messaging.

At the page closing, users answered a few questions to determine which account type was right for them. Here we also promoted a free trade-credit offer—instead of screaming it in the lead, as had been done in previous years. This approach engage

Redefining Retirement Offerings (Copy)

Humanizing an AI Product (Copy)

I employed the same relatable tone for our “advised” investing services. Because these involved working with a financial advisor, the language leaned slightly sophisticated.

My team also rebranded the Investing presence on the Capital One website. I applied the same approach here, using compelling, authentic, straightforward language. This page provided an inviting, high-level introduction to Capital One Invest

The new navigation menu I proposed was straightforward and clear, echoing the respective services.

Simply Seeking UGC (Copy)

Reinventing a Legacy Program (Copy)

A thought-starting infographic led off, employing copy appropriate for both savvy audiences. Educational topics followed.

Parental figures were presented with their own relevant infographic and messaging.

At the page closing, users answered a few questions to determine which account type was right for them. Here we also promoted a free trade-credit offer—instead of screaming it in the lead, as had been done in previous years. This approach engage

Redefining Retirement Offerings (Copy)

Humanizing an AI Product (Copy)

I employed the same relatable tone for our “advised” investing services. Because these involved working with a financial advisor, the language leaned slightly sophisticated.

My team also rebranded the Investing presence on the Capital One website. I applied the same approach here, using compelling, authentic, straightforward language. This page provided an inviting, high-level introduction to Capital One Invest

The new navigation menu I proposed was straightforward and clear, echoing the respective services.

Simply Seeking UGC (Copy)

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Creative Team Sizzle Reel

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