Patient Testimonials & Clinical Recruitment
At Reverba, I regularly interview patients about their health experiences, so when Pfizer asked the company to showcase several clinical trial participants' stories, I got to work.
Pfizer's resulting web content features multiple pieces I shepherded through internal, client, and Medical/Legal/Regulatory review. (We had no say in page layout or design, unfortunately.)
Click for the stories.
I got the call when a pharma company aiming to launch a tricky Parkinson's disease clinical trial hired Reverba to revamp its website and develop its recruitment campaign.
First came a deep dive into the protocol and particulars. Then I wrote and edited website content, a questionnaire, direct mail pieces, email communications, and more.
Much of the trial website existed before I joined the team. I reviewed, edited, and proofed all inherited content, updating it per protocol enhancements and ensuring it aligned with language I drafted for related materials (and vice versa).
This work required constant collaboration with medical professionals and high-level pharma stakeholders—and multiple stages of review, including Medical/Legal/Regulatory and Institutional Review Board evaluations.
